Make the use of essential oils understandable and accessible in a safe way. With the growth of multi-level marketing essential oil companies, the use of essential oils is becoming common, however, they still should be used responsibly. I want the essential oil consumer to understand the science behind the oil in addition to making their world smell good and having a viable, natural alternative for many health concerns.
Personalise the use of essential oils:
Create an easy to access product line—As I did my case studies for certification it was quite clear that a product line targeting stress would appeal to nearly every customer, so why not create those products that virtually everyone would benefit from.
Create bespoke products for individuals—Not every person is quite the same. Dive into why the person is stressed—is it work related, injury related, depression—and what delivery is most convenient for that person—no sense making a therapeutic bath salt if you’re realistically not going to take the time to lounge in a bath. Also, it’s important to appeal to each individuals’ olfactory preferences. Just as every perfume isn’t pleasing to every taste, each essential oil must be considered individually and in combination with other scents while still achieving the health related end goal.
